Why GDPR is necessary for maintaining your website and digital marketing
Does your business have a website? If so, then you need to know about GDPR (General Data Protection Regulation) enforced by EU law this year. It has already been in effect at a makeshift level for the past two years, which is why it has been the most talked about topic among marketers today. Many are worried about the extent to which it could affect digital marketing activities and websites.
GDPR is designed to give greater protection to an individual’s personal information and regulate how these data are collected, stored, and used. The intent of the policy is genuine and necessary throughout the global marketplace. There are severe rules placed on companies that possess the personal data of people located in the EU. The evolving digital world is reliant on collecting personal data for ad targeting, and this could severely impact their capacity.
After the GDPR came into force, organizations that aren’t compliant with GDPR could face hefty fines up to 4% of a company’s annual global revenue.
Here is why GDPR is necessary for maintaining your website and digital marketing:
Right to Access
Complying with the policy gives one the right to obtain confirmation from the data controller as to whether or not personal data concerning them are being processed. Additionally, the controller will provide a copy of the personal data which is free of cost in an electronic format.
The right to data portability undoubtedly needs to be verified against the backdrop of a digital age of digital revolution where the personal statistics have become a part of virtually all areas of culture, life, business and tons of processes, ranging from buying online to seeking online customer service and all the big data processes going on in countless digital data processing actions.
Active Opt-Ins marketing is also known as permission marketing, involves getting digital marketers to obtain consent from consumers before giving them what equates to targeted material. The opt-in form is a typical practice in digital marketing already, but one of the things that are remarkable and beneficial about the new EU policy is that opt-in forms should offer more details about what types of information can be shared. For e.g., you’ve probably seen a collection of checkboxes demarcating the different ways your email can be used when signing up for an article or newsletter.
GDPR is dedicated to empowering the consumer and allowing them more rights. For the most part, advertisers won’t be directly affected by this in the near future. But, it changes the type of data that digital marketers collect from patrons. Potentially shifting campaign strategies, as marketers won’t be able to use consumer data for targeted advertising.
The GDPR is a classic example of a relevant and useful consumer protection policy. While it may create some intricacies for certain industries but it’s essential that businesses not only abide but rules and regulations but integrate policies internally that support and withstand the same principles to safeguard customer protection and loyalty.